We were to create a series of three billboard ads with our own ideas as a proposed solution based on the given headline "When it just has to work" for Duracell, a cell battery product.
Working with the provided headline, I adapted a series of superheroes for the proposed ads. We must not deny, these fictional superhero characters, they possess abilities which odinary man like us admire and amazed at. In these ads, the "secret" of their abilities are revealed as the power source are from these powerful and durable long lasting batteries.
We are allowed to execute the proposed ideas and concept with photo manipulation in Adobe Photoshop. The overall process were approximate 3 weeks and the assignment was completed in March 2015.
